I love this time of year. Like the changing of the seasons, August / September (although it seems to get earlier every year) herald the annual release of new trick trinkets and shiny bits from the bicycle industry. It allows us to indulge in that other, less spiritual, side of cycling – gear!
But bike companies don’t just put all their cards on the table at once. They love to watch us clamber for crumbs whenever they choose to drop them, working us into a drooling, materialistic fever. It is a flurry of sneak previews, early releases and internet leaks.
It’s totally addictive, but the first step is admitting it. C’mon, don’t leave me out here by myself……


